sports
nrl
SEL is the exclusive commercial sponsorship agent for the National Rugby League Partnership (NRLP).
The NRLP is a joint venture between the Australian Rugby League and National Rugby League Investments Pty Limited, which owns the NRL competition (Telstra Premiership) and either owns or is entitled to exploit certain other rights in relation to the organisation, promotion and administration of Rugby League in Australia.
Under the multi-year arrangement, SEL will assist the NRLP in working with the current family of umbrella sponsors as well as growing the existing sponsorship base across the following properties:
- Telstra Premiership - Naming Rights, Category Sponsorships, Bundaberg Rum Friday Night Football,
- Keno Saturday Football, Home Timber & Hardware Sunday Football and Monday Night Football;
- Telstra Premiership Final Series/ Grand Final;
- Harvey Norman State of Origin Series and NSW Aussie Blues;
- The VB Kangaroos and VB Test Matches in Australia;
- AAMI NRL Referees;
- AAMI City v Country;
- NSW Cup and National Schoolboys Competition; and
- One Community and the Harvey Norman All Stars Initiative.