licensing
australian rugby union (aru)
SEL manages all aspects of the ARU's Licensing Program, from the generation of new business and associated execution of licensing agreements, through to contract compliance, royalty management, product development and approval, and marketing concepts to drive acceptance and retail sales of the Licensed Products.
The provision of these services has enabled SEL to successfully oversee the strategic expansion of the ARU's Licensing Program to a point where it now encompasses all areas of retail distribution including chain and independant sports stores, department and discount department stores, gift, souvenir and online as well as the ARU's own concept store.
As with all licensing programs, it has been critical that the ARU Licensing Program be accepted across all stakeholders involved with the ARU. SEL has successfully done this by integrating the program with broadcasters, travel and tour operators, sponsors, suppliers, governments, venues, members and other key stakeholders.
The ARU Licensing programs are one of the leading Australian Sports Licensing programs.