licensing
velocity brand management
SEL, in conjunction with Velocity Brand Management, has been appointed as the International Cricket Council's official agent to manage the merchandise and memorabilia program for the ICC until 2015.
The rights include all ICC Tournaments including the One Day World Cups (2011 in India and 2015 in Australia/New Zealand), the 20/20 World Cups (2009 in the UK), and Champions Trophy. The program will also include generic ICC branded merchandise and the rights relating to the Umpires.
With Velocity Brand Management, the team at SEL has an impressive track record with International Cricket and has managed the merchandising programs of the ICC for the World Cup 2007 in the West Indies, the ICC 20/20 World Cup 2007 in South Africa and the ICC Johnnie Walker Superseries 2005 in Australia.