In 1998, SEL joined forces with John Frost of the Gordon Frost Organisation and together they have produced some of the most successful theatrical and arena events in recent Australian history, including:
SEL has had international success with its West End and UK National Tour of The King & I, and more recently it has been one of the producers of the current Broadway smash hit, Hairspray. This musical won 8 Tony Awards, including Best Musical (2003) and is now into its 6th year.